Bio:
Ron Pernick, founder and principal of Web Strategies, helps Internet-based companies and non-profits develop strategic communication and business development programs. He has worked on the PR, marketing and communications campaigns of Internet and Web pioneers including Preview Travel, Yahoo!, The WELL, Women.com, Internet In A Box and Global Network Navigator (GNN). He is currently working at the intersection of sustainable business, environmental technologies and global information systems. His '99 clients include SustainableBusiness.com, Global Environment & Technology Foundation (GETF), Gil Friend & Associates, Millennial Goods, Niehaus Ryan Wong PR and WorldEco.
Topics and themes for Conference:
I would like to delve into the current state of enviromental offerings on the Web, and how the Internet medium is being used to shift/change environmental business practices, activism, consumer activity, education, etc. In particular, I would like to discuss how XML, meta-indexing, spiders, advanced search engines and other technologies are enabling sites to share and syndicate content and information.
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