William Pease is the Director of Internet Projects for
the Environmental Defense Fund. He has created two browser-based services
for EDF: scorecard.org, a site that provides easy access to information
about local environmental quality, and actionnetwork.org, a site that
enables organizations to connect their membership with legislative representatives
and conduct digital lobbying. Both are database-backed web sites that
attract an audience by offering services customized to the interests
of specific users. Scorecard, for example, integrates over 200 databases
on chemical health hazards, uses and emissions to provide customized
profiles of toxics in your community (just enter your zipcode). EDF's
sites aim to recruit and mobilize a growing internet community of environmentalists,
enabling them to take actions that reduce environmental health risks.
The sites are built in a largely open-source environment: AOLServer
renders dynamic pages that are assembled using tcl scripts, which draw
information from an underlying Oracle database and Unix file system.
Community-building features of the sites are provided by the Arsdigita
Community System (discussion fora, e-commerce, chat rooms.) Dr. Pease
is also an assistant adjunct professor at the School of Public Health,
University of California at Berkeley, where he teaches graduate classes
in risk assessment and risk management . He holds a B.A. from Yale University,
and an M.S. in Energy and Resources and a Ph.D. in Environmental Health
Sciences from UC Berkeley.
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Revolutionizing Environmental Defense Using the Web |